Leadership

Built by Practitioners.
Not Spectators.

The leadership behind the network has closed hundreds of transactions, scaled billion-dollar ventures, and built the infrastructure connecting them.

Liam McKinney Founder & Chief Executive

Third-generation realtor. Raised inside a 100+ agent brokerage across three generations of family ownership. Product leadership at Property.ca and Condos.ca. Liam didn't study the referral problem — he lived it.

His thesis was simple: identify the top agent in every major market. Vet them. Connect them through a single network with strict territorial exclusivity. The referral process stops being a gamble — and becomes institutional-grade infrastructure.

EARN is that infrastructure.

Years in Real Estate

Career Transactions

"Every referral that goes to the wrong agent is a reputational liability. EARN is built to take that risk off the table."

Liam McKinney — Founder & Chief Executive

Founding Principles.

Aligned Incentives

The network sustains itself through membership, not by taxing the deals it facilitates. Our incentive is to make that membership worth holding — for everyone.

Infrastructure Over Noise

No forums. No events. No content. EARN exists to route referrals and document agreements. Everything else was deliberately left out.

Scarcity by Design

Most networks add agents until the network is worthless. EARN does the opposite: one agent per territory, no exceptions. Scarcity isn't a limitation — it's value.

Advisory

Operational Leadership.

Ian Carnevale Technical Operations Advisor

Co-founder of Andela ($1.5B valuation). Founder of Volley, an AI-driven consumer platform. Ian has scaled global engineering teams across both ventures and is instrumental in shaping EARN's referral infrastructure.